November 25th, 2003

elf

Kazaa's advertising campaign

Kazaa Calls on its Fans to Help

"It's a call to action," Hemming says of the campaign. "It is time to embrace peer-to-peer. We want to raise the awareness of influencers worldwide that there's a better way to do things, a better way to market and distribute content, and a better way to engage with fans that doesn't involve suing them."
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